Streamyx

It is always a surprise to me as to how many companies out there let themselves down with either sloppy marketing, or by failing to exploit every marketing strategy open to them.

A favourite and profitable marketing tool of mine is the Ad Words campaign. A decently run campaign will not only increase your companys profile, but will, for a proportional outlay, boost your companys sales.

Briefly, for those not in the know, AdWords is a facility run by Google that enables companies and individuals to advertise their products or services to an already interested audience.

You create short catchy ads using keywords related to your endeavour and your ad is displayed in the sponsored links section of the Google search enginethe higher your placing in the sponsored links section, the greater the number of potential customers you should attract.

A bid system is used to determine your ranking, with the highest bid for a particular term attracting the highest placing. Bid prices are purely a function of how many other bidders there are for a particular term so you must pre-decide how much you are willing to pay per ad to determine your placing.

Any time someone does a Google search containing one of the keywords that you are appearing under, your ad will appear at its ranked position and if it catches a potential customers?eye, he will probably click your ad and be taken to your site. If he likes your site, your product and your price he is likely to buy.

First things first though, dont even bother if you havent prepared your Website beforehand. People will be hyper-linked from your sponsored add to your site and if it isnt right they wont stay and buy, in effect, you will have wasted your time and money.

Basically your site should be clear relevant and uncluttered and all written content should be bespoke. There are several coding strategies that you need to follow in order to make your site Google friendly, but all in all, if you are serious about making a success you should contract a specialist SEO company to prep your siteit will pay dividends in the future.

Back to AdWords though, now that your site is prepped, you need to concentrate on which keywords you will run ads under. They must be relevant to your business e.g. A Gaming shop might advertise under the terms Sony PS2, PS2 Console, Games Console etcin order to sell Playstations.

Next, you need to ensure that you have good original eye-catching ad content, Every time a potential customer clicks your ad, it will be because he has been attracted to it by the content. He will then be taken to your site and you pay Google whatever amount you had bid for your ad placing.

You are given the opportunity of a sale and the cost for the customers?re-direction to your site is the bid fee.

With an efficiently set up AdWords campaign there is easily the potential to increase your sales many times over. I have personally seen a company go from zero to 33k in a month!

But if youve gone to the trouble of optimising your website, and setting up an AdWords campaign, why stop there? Foreign markets can also be tapped into using the same AdWords terms and ads that youve already gone to the trouble of setting up.

So what do you need to do to access these lucrative new markets?

Just two things.

Firstly, you need to enable your AdWords account for the countries of your choice.

Secondly, you need to contact a company that offers professional translation services they will translate the catchy and unique ads that you have produced and convert them to your chosen target language. Most importantly, they will do it in a way that retains the original spirit of the ad to make it just as appealing to its overseas audience. You will also need them to localise your website in order to enable your new customers to view your site in their native language.

These two small adaptations to an already successfully yielding AdWords campaign will enable you to export your existing success abroadyou have nothing to loose except mediocre sales figures!

Jack Waley-Cohen is the Operations Director of Lingo24 translation services London, a leading provider of translation services

posted by pinky15395  # 5:04 AM